OCTOPUSClass A office tower, King Salman Road, Riyadh.
The Forum: a Class A tower, launched as a brand before handover.
The challenge
A new office tower has to find tenants long before anyone can walk its floors. The building is still going up, so the brand has to carry the whole sale: what the tower stands for, how it looks on a business card and on the hoarding, and how it reads to each kind of company that might move in. The Forum needed all of that, in two languages, ready before handover.
What we did
- Designed the brand identity, from stationery to signage.
- Built an architectural render library, so every channel shows the same tower.
- Built the website in Arabic and English.
- Made decks and films for each tenant audience.
- Ran the launch campaign: "Built for what's next."
Results
The Forum goes to market as a finished brand while the building is still in construction. One identity, one render library and one website now serve every tenant conversation, and each audience gets a deck and film made for it.
Source: Octopus delivery for The Forum, 2026.
Renders of unbuilt places are illustrative.
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