Qiddiya National Tennis Centre, internal activation, June 2026. For Impact BBDO and Qiddiya City.

An internal activation needed a game people could play in the room, with no setup fuss and nothing that could fail on the day. It had to look like Qiddiya, run on the office screen and keep a group competing for a full round.
A game that needs no internet and no setup beyond a TV and the buzzers. It carries Qiddiya's colours, and a moderator runs each round of ten questions.
Source: The game, built by Octopus for Impact BBDO and Qiddiya City, June 2026.
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